Sharing a post causes a downstream effect as connections in a user’s network will see the shared post. These three actions result in downstream and upstream effects.
The algorithm narrows down these posts by determining the probability that a user will take a “viral action”. When a user logs-in to LinkedIn, there are tens of thousands of posts that they could potentially see based on their connections and which pages they follow.
Understanding the LinkedIn Algorithmįor organizations who want to be successful on LinkedIn, it’s essential to understand how the LinkedIn algorithm works. These two factors have made it much more difficult for organizations to reach their followers through organic (free) reach. LinkedIn users have also seen an increase in the number of paid ads within their feeds, with advertising revenue up by over 50% in the last three months of 2020. This has forced LinkedIn to make several tweaks to its algorithm to ensure that users continue to see posts in their feed that are both valuable and relevant to their own interests. The increase in user growth has also brought about a sizeable upturn in the amount of content posted on LinkedIn.